"Put Her Name On It" is a project organised by Gender Equity Victoria, the independent peak body for gender equity organisations, practitioners and supporters in Victoria. Best described in their own words,
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Gender Equity Victoria (GEN VIC) is excited to join Geographic Names Victoria in a range of new initiatives to encourage diversity in the naming of places after women starting with a state-wide survey of Victoria’s approximately 250,000 place and road names. The Put Her Name On It campaign aims to make sure women have an equal place in public place-naming and commemoration.
Victoria has a rich history of trailblazing women who have shaped local, state and federal politics, literature, the arts, sport and other sectors. However, too few women are recognised and honoured in street names, parks and gardens, local government wards, monuments, and public artworks."
The branding for this project was made primarily to be used for the social media account for the project in order to engage with the broader community. Emphasis was put on native flora to place the project as being Australian based with a colour palette inspired by Silver Princess trees and Galahs.
“Commemorative justice is important to gender equality. If we cannot see women and gender diverse people represented and remembered in our public places and street names, as well as public art and sculpture, we send the wrong message, especially to young people, that only men’s achievements are worth celebrating. Increasing gender equal representation and recognition is an important part of our work to create safe and respectful spaces for women as well as strengthen the gender equity movement.” said Tanja Kovac, CEO of Gender Equity Victoria.